Once a clear IP strategy has been formulated, effective implementation is crucial.
The starting point is the systematic identification and protection of all forms of existing IP that are relevant to your core business, while establishing efficient screening processes to protect future innovations and emerging new opportunities.
With appropriate IP protection in place, a comprehensive intellectual asset management program entails regular reviews of the portfolio to maintain strategic alignment and control costs. It also involves careful structuring of the portfolio, to maximise value extraction through focused commercialisation strategies.
Shelston IP has definitive expertise in all facets of IP protectionand intellectual asset management, including:
preparation, lodgement and prosecution of applications for all forms of registrable IP rights - patents, registered designs, trade marks and plant breeders rights in Australia and internationally
identification and documentation of unregistered IP rights such as copyright, circuit layouts, confidential information and know-how
negotiation and documentation of IP ownership rights including employment, consultancy, manufacturing, collaborative research and technology transfer agreements
provision of secure on-line access to current IP case data and customised reports
advice on trademark selection and brand management
comprehensive IP audits to analyse existing assets and opportunities for future development
IP portfolio analysis and management tools including charts, summary reports, timelines and cash flow projections.
Step 3
