So often, businesses seriously undervalue their IP assets, missing critical opportunities to leverage and exploit them to full potential - opportunities like avoiding barriers to your entry to key markets, excluding competitors from those markets and generating additional revenue streams.
For the IP-savvy, these opportunities extend to the strategic use of IP to attract investment capital, improve leverage in negotiations, acquire complementary technologies, gain access to new markets and attract new venture partners. Tactical market positioning within the prevailing IP landscape and modification of that landscape become possible.
The strategic creation, management and commercialisation of IP yield sustainable competitive advantage, assure growth in future markets and enable the development of entire industries to be shaped.
Shelston IP’s commercialisation support services include:
• negotiating and documenting myriad IP transactions including licence, franchise, technology transfer, collaborative research, supply, distribution, employment, consultancy, and sale of business agreements
• bundling of complementary IP rights to optimise commercialisation potential
• advice on capital raising, identification of commercialisation partners, obtaining government grants and assistance, and the full spectrum of private equity funding options
• corporate structuring to optimise IP commercialisation potential
• establishment of start-up, spin-off and IP holding and commercialisation structures including companies, incorporated joint ventures and franchise arrangements
• techniques to guide R &D planning and marketing strategy while avoiding third-party IP rights.
Step 4
