designs
Registered designs are used to protect product aesthetics, by conferring a monopoly in the shape or surface pattern. The scope of registrable subject matter is vast, covering virtually any domestic, commercial or industrial product with some physical characteristic that is visually distinctive and new.
Such products are often the result of significant investment in the design and development process. By preventing copying, registered designs can play an important role in securing future returns on those investments. They are especially valuable where product design and aesthetics are primary points of market differentiation.
Shelston IP's design practitioners are experts in this field, covering all major industry sectors, technologies and product categories. We understand the important role that registered designs can play as part of an integrated IP strategy, dovetailed with other complementary forms of protection, to deliver sustainable competitive advantage for our clients.
Our design services range from filing and prosecuting design applications through to assignments, licensing, searching and watching, infringement and validity advice, portfolio management, renewals, due diligence, litigation support, litigation and dispute resolution services and commercialisation advice.