Retail and Brands

With one of the most experienced trade marks teams in Australia and New Zealand, Shelston IP has strong links to the retail sector. Our clients range from small Australian companies to some of the largest and most well known retail companies in the world. Many of our retail client relationships span a decade or more.


We appreciate the challenges faced by retailers in Australia, and elsewhere:

  • the exponential growth of online shopping, causing some of our clients to abandon the bricks and mortar retail model altogether while others substantially augment their retail offering with a sophisticated online presence to cater for new consumer behaviours
  • the challenges of currency fluctuations and high local wage rates and conditions, prompting many retailers to pursue offshore, lower cost manufacturing options
  • the increasing incidence of counterfeit goods entering the market, compelling brands and retailers to have active surveillance programs in place, and to enhance the protection of their products through IP registrations where available
  • the rise of parallel importation or grey marketing in response to perceived price differentials in other markets.


With our long experience in the retail sector at all levels, we assist retail clients with the full range of required IP and legal services from brand conception to implementation to market protection.  Our extensive services include:

  • business name, trade mark and domain name availability searching and watching services
  • brand strategy advice
  • business name, trade mark and domain name registration
  • patent and design registration including associated validity opinions and freedom to operate advice
  • advice on parallel importing and strategies to facilitate or prevent it, as required
  • cease and desist letters, litigation and alternative dispute resolution
  • customs watch and seizures
  • take down processes for online markets such as eBay and Amazon for counterfeit goods
  • domain name disputes
  • Australian Consumer Law compliance
  • supply terms and online trading terms
  • manufacturing agreements
  • licensing agreements
  • IT agreements including with web developers
  • warehousing, logistics and other fulfilment agreements
  • trade competition and promotion terms
  • privacy advice.