Trade mark blunder not the way to go

In late January it was widely reported that New Jersey Transit failed to register seven trade marks including its logo and well-known slogan, ‘NJ Transit the way to go’. The error was costly, both from a financial perspective and a reputational one. As the state’s public transport corporation, NJ Transit operates 230-plus bus routes and

New national business names registration service

The new national business names registration service (National Register) is due to begin on 28 May 2012, subject to all States and Territories passing the required legislation. Under the new scheme, businesses will only have to register their business name once on the National Register instead of separately in each State or Territory in which