IP Economics

Intellectual property and other intangible assets represent 85% of the value of NASDAQ listed companies, and about 55% of the value of the ASX.


Quantifying the value of IP can be essential for financial reporting, tax compliance and litigation.

Understanding the current and potential value of intangible assets helps companies increase corporate earnings and mitigate value at risk.

Their value-based advisory services inform clients’ strategy development, M&A planning, risk management and investor communications.

Glasshouse Advisory’s valuations are robust and insightful because they integrate corporate finance expertise with in-depth assessments that include functional, legal and economic characteristics of the IP.

Given the breadth of expertise and complimentary strategic business services, they provide a uniquely strategic and commercial perspective. Their insights create opportunity, sustainable value and competitive advantage for you to maximise your intellectual assets.


David Hughes Executive General Manager
David Hughes
Executive General Manager

As the Executive General Manager of Glasshouse Advisory, David brings his expertise as a patent attorney and is widely recognised as a leading IP advisor. David has also acted as an expert advisor on behalf of the World Intellectual Property Organisation (WIPO).

David provides consulting and advisory services to Australian and international organisations looking to bring their innovations to market or to optimise the use of and return from their existing IP portfolio.

With a background as a civil engineer, David has over 25 years of experience as a registered patent attorney. He has extensive experience in technology relating to building and construction and mechanical engineering, materials engineering, mining products and business processes. He also has extensive experience in patent searching and analytics, an increasingly important aspect of IP management as the number of patents and registered IP assets continues to increase.

Key Services:  Ideation / Monetisation / Analytics and Patent Research / Valuations



Tim Heberden Director - IP Econimics
Tim Heberden
Director – IP Econimics

Tim provides expert economics advice on intellectual property matters where tailored analysis of intangible assets value is critical.

Tim assists his clients – national and international IP owners, private equity firms, lawyers and government agencies – with utilising their IP as a central tenant of their M&A and risk management strategies.

His practice includes the valuation of IP in the context of investment / divestments and licensing, alongside other advice on regulatory and contentious contexts and strategic advice on monetisation.

 Key Services:  Valuations / Brand Evaluations / Royalties & Licensing / Monetisation




Tracey Murray Director, Innovation Incentives & IP Economics
Tracey Murray
Director, Innovation Incentives & IP Economics

With more than 30 years of experience working within the top-tier accounting and advisory industry Tracey has developed a specialised market-leading expertise in the areas of Transfer Pricing and R&D Tax Incentives.

Tracey assists her clients develop transfer pricing strategies and access a range of innovation incentives, including the R&D tax incentive. Crucially, she is uniquely placed to deliver accurate, practical and implementable advice that complies with the requirements of either the ATO or AusIndustry.

Tracey is a member of Certified Practicing Accountant, a registered Tax Agent (specialising in Transfer Pricing and R&D Tax), a Fellow of the Australian Institute of Company Directors, and a Westpac Accounting Graduate of the Year, Queensland.

She is an Austrade Approved Export Market Development Grant Consultant

Key Services:  Transfer Pricing / R&D Tax Incentives / Knowledge Management / Export Market Development Grant



George Mokdosio Global IP Analytics Manager
George Mokdsio
Global IP Analytics Manager

George manages a team of expert analysts that advise clients on the identification of key players and patents within their area of technology from the high level IP landscape to individual inventions and patent records.

George has 16 years’ experience and is recognised as an IP Analytics leader. He has played a key role in the creation and the development of a number of Network Patent Analysis tools and Global Patent Data systems.

Key Services:  Analytics and Patent Research






Claire McDowall Senior Manager
Claire McDowall
Senior Manager

Claire has over 10 years’ experience working in Australia and in the UK and specialises in both transfer pricing and the Export Market Development Grant (EMDG) program.

She represents organisations in a wide variety of transfer pricing matters and has extensive experience preparing transfer pricing documentation for compliance, audit, commercial and strategic planning purposes.

In addition, Claire also assists her clients to secure government financial incentives and developed a strong expertise advising on the EMDG scheme and its application process.

Key Services:  Export Market Development Grants / Transfer Pricing




Ask us for an introduction to our colleagues at Glasshouse Advisory who are ready for a no obligation discussion about your IP needs.

Email: advisory@shelstonip.com